In all of my work, I always had the intention to contrast the artificial world we create, with the pureness of nature in on or the other way. What felt many years as a conflict - creating advertising - as I suffered with every forrest dieing or species erasing.
Now i can see it as a challenge for mankind!
To overcome less important realities and to focus again on what we really are:
nature ourself.
We are the dieing species worth to be protected through us and from ourselves -
in all our wonderful different variety.

I am Ralf Uhler - i am born in the 70th in the “black forrest” Germany. Joking around we used to say - were the cherries and the good fresh milk comes from. As a photographer you could say - i have a quite unusual career behind me. As a young man I wanted to become a painter - and as i thought I can paint already - I studied medicine for a while in Düsseldorf. And as life goes different ways I, went there into advertising and than finally got a photographer. I moved around the world and I there work on an international level now - I do fashionable advertising for major clients like Intel, Kodak, Philips, EMI...and so on. Most of the time I live in Ibiza lately.

So with fresh for ever I can, after creating high gloss beauty, reflect at the same time a world that has to find the essential values again. I think this is just great - and an act of positive motivation.

And with fresh for ever a kind of circle is closing - I perfectly know now how to deal with peoples
anatomy like a doctor - I have the eye of a very good photographer - I use an advertising look to communicate - this time for a greater purpose and I am back painting - this time on the computer.